The Myths & Facts of Digital Marketing

What is digital marketing?

What are CATT funnels?

Is personal branding important?

All of your questions will be answered in this blog post.

In this article, I am gonna talk about

What digital marketing is?

What CATT funnels are?

What integrated marketing is?

What personal branding is?

You know there are many misconceptions regarding digital marketing.

Some people may say digital marketing is different from marketing.

Let me tell you one thing

There are two types of marketing

1. Traditional/ conventional marketing
2. Digital marketing

Now you know that Digital marketing is a part of marketing or you can say that digital is a medium by which you are marketing your product or services.

Before going in-depth

Let me ask you a question

Do you really know what marketing is?

Don’t worry I am here to help you

In simple words

“The action or business of promoting and selling products or services, including market research and advertising is called marketing.”

Source — google search

Now you have the idea of marketing.

Let’s have a brief idea of the fundamental of marketing. Because without knowing the fundamentals you can’t do marketing.

So here it is,

The fundamental of marketing

“Understanding the Marketing Mix and the 4 P’s of Marketing. For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change”.

Source — google search

Let me add one more “P” to it.

That is “people” without considering the people or the target auditions you can’t find out where to promote your product/ services. The price of your product/ services.

So peoples or target auditions are a main factor of marketing.

Now we know what is marketing and have a brief knowledge of the fundamentals.

Let’s deepen our knowledge.

As you have read above that there are two ways of marketing.

Digital marketing and

Traditional marketing

Do you know what is the difference between both of them?

Let’s check it out.

Digital Marketing vs. Traditional marketing.

Let’s dive in first,

Traditional marketing:-

“Traditional marketing refers to any type of marketing that isn’t online. Traditional marketing plays an important part in reaching local audiences. Ads can be kept for a long period of time if they’re physical”.

Source — google search

In the early days of marketing, there are various ways of marketing (you can say offline ways) some of them are mentioned below:-

1. Print
2. Broadcast
3. Phone
4. Billboards
5. Newspapers

Radio and TV ads are also considered traditional marketing ways.

All the above-mentioned methods have limitations on their own.

Some of the ways reach hundreds of customers (billboards, newspapers, prints, etc.) and some of them reach millions of customers (radio, tv ads).

But there was a problem,

You don’t know if a customer has seen your ads or not.

There was no method to find out if a customer engaged with your ads or not.

These types of limitations are not present in the digital medium or digital marketing.

Here we have another method of marketing.

Digital marketing:-

“Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services”.

Source — google search

It consists of some ways.

And they are,

1. Search engine marketing (SEM)
2. Search engine optimization (SEO)
3. Content marketing
4. Email marketing
5. Social media marketing (SMM)
6. Affiliate marketing

Marketing with the help of the above methods is called digital marketing.

Now you have an idea of what is traditional marketing and digital marketing.

If you are still reading this blog post then I assume that you are interested in digital marketing.

You will say;

‘ok Amit I am interested in digital marketing but tell me one thing how am I gonna make money or how digital marketing gonna make wealth for me’.

You have asked the right question.

And the answer is the ‘CATT’ marketing funnel.

I know you are just gonna say what the heck is this ‘CATT’.

CATT is the core of digital marketing my friend.

The CATT Marketing Funnel and Framework

Wealth = n^CATT

Let’s have a view on this formula

(n) Niche: your success depends on the niche (area/subject of expertise) you choose.

(C) Content: means blog post, video, lead magnets, live webinar, etc. all these are parts of the content. Content doesn’t mean only the “text” written on the blog.

(A) Attention: drive attention to your content by using various methods like SEO, Social Media, Paid Ads, and Referrals.

(T) Trust: build trust with your audience by a tripwire, making automation, and retargeting.

(T) Transaction: convert your lead/ audience into your customers.

You know a lot of people try to get results by applying each segment separately.

Let’s say one person is trying to get results only by working on SEO/ Email marketing/ Content marketing. When they didn’t get the result they will say SEO/ Email marketing/ Content marketing is not working nowadays.

But this is not true.

You know why.

Because they didn’t know about integrated digital marketing.

Let’s have a look at it.

The Integrated Digital Marketing

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business.

Source — google search

You connect with people by SEO, Paid Advertising, Social media posts, and email list.

If you want to convert your leads into sells then you have to move your leads through social media to your content, by paid advertising to your content, by SEO to your content, and by email list to your content.

Let’s take an example

There are many dots in a picture and each dot is important to frame the picture but if you try to frame the picture by only collecting the few dots then you never gonna complete the picture. You have to collect each dot and give the same value to them. Then is the only chance you can frame that picture.

This exact method is applicable in digital marketing. I want results then we have to work with all the segments simultaneously. And that is called the integrated digital marketing.

Now you will say

Hey Amit it’s so confusing

There are two frameworks to follow which one should I follow to get the results.

So the answer is;

The CATT framework consists of all the components and the components work in an integrated way to get the results.

They are not separated.

Let’s go back to our example

For making a picture you have to connect all the dots. Not by only collecting them.

Elon Musk is a very popular person or if I may he is a great influencer.

Once he Tweets about a company’s vision and within a short period the shares of the company raises. People start investing in that company.

That’s the power of Elon musk’s tweet.

Do you know why this happen and let me re-frame how Elon musk able to do that.

My friend

That’s the power of personal branding.

And this is the last thing I am gonna discuss here because I know this article has now 1100+ words.

There is so much in digital marketing to talk about. And once you start talking it is difficult to stop.

The power of personal branding

“Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”

Source- google search

“The best known will always beat the best.”

If you are good at something and nobody knows it. Then no one gonna hires you.

But

If you are not the best but everyone thinks that you are best according to them then you will beat the best.

Let’s go back to our example Elon musk

You know Elon Musk has a bigger following on Twitter than Tesla and SpaceX.

How?

Because Elon musk established himself as a brand.

If Elon Musk wants to start a new company then the investors and the customers will follow him without having a doubt.

Because of the power of personal branding, Elon Musk has become a great influencer and a brand ambassador for the company he runs.

Conclusion

In the above article, we discussed the important aspects of digital marketing that are applicable in modern days and will be applicable in the future also. Integrated marketing will be the heart of digital marketing. Becoming a personal brand is the most effective way to do digital marketing.